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Coinbase app is ‘broken’ for UX, admits CEO Brian Armstrong

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In a recent Twitter post, Coinbase CEO Brian Armstrong acknowledged that the Coinbase app is “broken” for user experience (UX) when it comes to non-fungible tokens (NFTs), decentralized apps (Dapps), and layer 2s. Armstrong emphasized the need to improve the UX and asked users to provide feedback to prioritize the most important issues. Over the next two weeks, Coinbase will be implementing rapid updates to address the biggest pain points. This admission comes as part of the “Onchain Summer” festival on Coinbase’s new layer-2 network, Base, which showcases various product launches, brand activations, and NFT reveals. The focus on improving UX is crucial as the crypto industry grapples with challenges in providing seamless user interactions amidst the complexities of blockchain technology.

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Pain points during Onchain Summer event

The Onchain Summer event, a multi-week festival of product launches, brand activations, and non-fungible token reveals on Coinbase’s new layer-2 network Base, has exposed several pain points in the Coinbase app’s user experience for NFTs, Dapps, and L2s. Coinbase CEO Brian Armstrong acknowledged the weaknesses in the app’s UX during the event. He stated on Twitter that these pain points have highlighted how “broken” the Coinbase app is for these specific use cases. Armstrong expressed his motivation to improve the user experience and emphasized the need for first-class experiences in the crypto industry. He also announced that rapid updates addressing the pain points will be rolled out in the next two weeks.

Weakness of Coinbase app UX for NFTs, Dapps, and L2s

The Coinbase app’s user experience for non-fungible tokens (NFTs), decentralized apps (Dapps), and layer 2 solutions has been identified as a major pain point during the Onchain Summer event. Users have experienced difficulties and inefficiencies while interacting with NFTs, Dapps, and layer 2 networks through the Coinbase app. These weaknesses have hindered smooth and seamless user experiences, ultimately impacting user satisfaction and adoption of these emerging technologies. Coinbase acknowledges the importance of addressing these issues promptly to enhance the overall user experience and cater to the evolving needs of the crypto community.

Coinbase app is ‘broken’ for UX, admits CEO Brian Armstrong

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Feedback from users

During the Onchain Summer event, Coinbase CEO Brian Armstrong encouraged users to provide feedback regarding their experiences with the Coinbase app. This feedback serves as a valuable resource for identifying the most critical pain points and prioritizing improvements. Users have expressed their concerns and frustration through various channels, including social media platforms like Twitter. The feedback received covers a wide range of issues, including difficulties with NFT transactions, challenges faced when interacting with Dapps, and problems encountered while using layer 2 solutions. Coinbase is actively listening to user feedback and taking steps to address the identified pain points.

Rapid updates in the next two weeks

Coinbase is committed to swiftly addressing the pain points identified during the Onchain Summer event. CEO Brian Armstrong has announced that the next two weeks will see a series of rapid updates to enhance the Coinbase app’s user experience for NFTs, Dapps, and layer 2 solutions. This proactive approach reflects Coinbase’s dedication to continually improving their platform and meeting the evolving needs of their user base. By prioritizing the most critical pain points and delivering timely updates, Coinbase aims to provide a seamless and user-friendly experience for its customers.

Coinbase app is ‘broken’ for UX, admits CEO Brian Armstrong

User requests for improvements

Coinbase has received numerous requests for improvements from its users during the Onchain Summer event. Two specific requests have garnered significant attention and support from the community.

Fast settlement credit card on-ramp

One of the most-liked user requests came from Friendtech developer Racer. Racer requested a fast settlement credit card on-ramp to Coinbase, eliminating the need for users to create a separate account. This request highlights the importance of streamlining the user experience for onboarding new users and enabling seamless fiat-to-crypto transactions. By addressing this request, Coinbase can provide a more convenient and efficient process for users to enter the crypto space and start utilizing the platform’s features.

Fixing bug when connecting mobile wallet to Google Chrome

Another prominent user request involves fixing a bug that has caused issues when connecting Coinbase’s mobile wallet to Google Chrome. This bug has persisted longer than expected, leading to frustration and hindering users’ ability to seamlessly interact with Dapps and perform transactions. Coinbase acknowledges the significance of resolving this bug promptly to ensure a smooth and uninterrupted user experience. By prioritizing this request, Coinbase aims to eliminate this obstacle and provide a more reliable connection between the mobile wallet and Google Chrome.

Importance of UX in the crypto industry

The importance of user experience (UX) in the crypto industry cannot be understated. The unique challenges posed by blockchain technology necessitate a strong focus on designing intuitive, user-friendly interfaces. Blockchain-based applications often involve complex processes and irreversible transactions, which can be overwhelming for new users. Therefore, creating a seamless and intuitive user experience is crucial for driving mass adoption of cryptocurrencies and blockchain technologies.

Challenges of app design in blockchain tech

Designing user interfaces for blockchain-based applications poses several challenges. The decentralized nature of blockchain technology introduces complexities that need to be carefully navigated to ensure a positive user experience. Issues such as transaction confirmations, gas fees, and wallet management require thoughtful design solutions to simplify processes and reduce friction. Furthermore, blockchain’s immutability and irreversible nature can make users apprehensive about making transactions or interacting with smart contracts. Overcoming these challenges requires a deep understanding of the technology and a commitment to user-centered design principles.

Focus on sleek UI and making blockchain ‘invisible’ for mass adoption

Despite the challenges, the crypto industry recognizes the need to focus on sleek UI and making blockchain technology “invisible” in everyday user interactions. By prioritizing a clean and intuitive interface, users can seamlessly navigate through various features and functionalities without feeling overwhelmed by the underlying complexity of blockchain. This approach is essential to attract and retain new users who may have limited knowledge or experience in the crypto space. By prioritizing UX and creating a user-friendly environment, the crypto industry can bridge the gap between technical innovations and mainstream acceptance, paving the way for widespread adoption of cryptocurrencies and blockchain technologies.

In conclusion, the Onchain Summer event has shed light on the pain points in the Coinbase app’s user experience for NFTs, Dapps, and layer 2 solutions. Coinbase acknowledges these weaknesses and is committed to rapidly addressing them in the next two weeks. User feedback has played a crucial role in identifying key areas for improvement, including the need for a fast settlement credit card on-ramp and resolving a bug when connecting the mobile wallet to Google Chrome. The challenges of designing user interfaces in the blockchain industry are recognized, and a strong emphasis on sleek UI and making blockchain “invisible” is crucial for mass adoption. By prioritizing user experience and continuously refining their platform, Coinbase aims to provide a seamless and intuitive environment for users to engage with blockchain technology and explore its potential.

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