In the latest edition of Nifty News, Coca-Cola makes headlines as it chooses Coinbase’s new layer-2 network Base to deploy its first-ever NFT collection. The global beverage giant will showcase iconic works from leading artists in its Masterpiece collection, including renowned pieces like “The Scream” by Edvard Munch, all interconnected with the iconic Coca-Cola bottle. Meanwhile, Reddit celebrates a major milestone as its collectible avatars on the Polygon layer-2 network surpass 20 million, with more than $40 million in cumulative sales transaction volume. Lastly, a new anime project based on Bruce Lee has sparked speculation of potential NFT integration, making it an intriguing development for fans and enthusiasts alike. Discover these exciting stories and more in this edition of Nifty News.
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Coca-Cola Gets Based on Coinbase Layer-2 Network
Coca-Cola, the world’s largest soft drinks brand, has chosen the newly-launched Coinbase layer-2 network Base to deploy its Masterpiece NFT collection. This move marks Coca-Cola’s deeper involvement in the realm of nonfungible tokens (NFTs) and demonstrates its commitment to exploring the potential of blockchain technology. On August 13, Coinbase announced the new Coca-Cola collection as part of its “Onchain Summer” event. The collection features iconic works from leading artists, including classic pieces such as “The Scream” by Edvard Munch, along with new works from emerging talents, all intertwined with the iconic Coca-Cola bottle. This collaboration with Base is significant as Coca-Cola joins other digital collectible projects such as Zora, Pixelmon, Showtime, and Indelible, expected to launch this month. The Masterpiece collection on Base will undoubtedly attract both art enthusiasts and NFT collectors alike.
Reddit Avatars Reach 20 Million Milestone on Polygon
NFTs minted on the layer-2 network Polygon have propelled Reddit’s collectible avatars to surpass the 20 million milestone, distributed among over 16.3 million total holders. According to Dune Analytics, the cumulative sales transaction volume of Reddit Collectible Avatars NFTs has exceeded an impressive $40 million. Reddit’s latest release, the Gen 4 collectible avatars called “Retro Reimagined,” launched on July 27, further increasing the popularity and sales of these digital assets. The success of Reddit’s avatars on Polygon’s ecosystem is a testament to the growing adoption and utility of NFTs outside of the traditional art world. These avatars have become a symbol of digital expression and identity for millions of users, solidifying NFTs as a mainstream phenomenon.
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New Bruce Lee Anime Speculated to Involve NFTs
Excitement surrounds the announcement of a new anime project titled “House of Lee,” based on the iconic martial artist Bruce Lee. Speculation arises that this anime project may have an NFT angle to it, adding another layer of interest to the production. Endorsed by Bruce Lee’s daughter, Shannon Lee, and the Bruce Lee Estate, the House of Lee project is set to be released in 2024. The involvement of animation studio Shockunit, known for its NFT-based projects, and renowned NFT animator Emily Yang, suggests a possible integration of NFTs within the anime. Shibuya, the producer of House of Lee, has already raised funds through NFT sales, further indicating the project’s connection to the NFT ecosystem. Fans eagerly anticipate the release of House of Lee, as it intertwines martial arts, animation, and potentially NFTs in a unique and exciting way.
Grimes’ Success with NFTs
Canadian musician and visual artist Grimes, also known as Claire Boucher, has experienced remarkable success in the NFT space. In an interview with Wired, Grimes revealed that she has made more money selling NFTs than she has through her entire music career. During the 2021 bull market and NFT bubble, Grimes sold her “War Nymph” NFTs on the Nifty marketplace, earning approximately $6 million in revenue. However, Grimes also expressed concerns about the rapid commercialization of NFTs, highlighting the need for more focus on compensating artists and ensuring the long-term sustainability of the NFT market. Despite her reservations, Grimes’ success serves as a testament to the transformative power of NFTs for creators and artists across various industries.
Donald Trump Holds Crypto Assets as NFTs
Former United States President Donald Trump’s financial disclosure revealed his holdings of crypto assets in a cryptocurrency wallet, estimated to be valued between $250,000 and $500,000. These assets are linked to a collection of self-styled NFTs that Trump marketed after leaving the White House. This disclosure showcases the increasing presence of high-profile individuals and public figures in the NFT space, further cementing the legitimacy and mainstream recognition of NFTs as a valuable asset class.
CBS Studios Applies for ‘Star Trek Continuum’ NFTs
CBS Studios, the production company behind the popular science fiction franchise Star Trek, has recently applied to use the name “Star Trek Continuum” for NFTs and digital collectibles. The proposed collection will feature customizable starships from the adventures in the Star Trek universe, providing fans with a unique opportunity to own and engage with their favorite sci-fi creations. The application by CBS Studios demonstrates the increasing interest and utilization of NFTs in the entertainment industry, offering new avenues for fan engagement and revenue generation.
Nifty News: Coca-Cola gets Based, Reddit avatars reach 20M milestone and more
In recent NFT news, Coca-Cola’s decision to deploy its Masterpiece NFT collection on Coinbase’s Base platform marks a significant milestone in the adoption of blockchain technology by consumer brands. This move not only showcases Coca-Cola’s commitment to innovation but also paves the way for other major corporations to explore the potential of NFTs as a means of engaging with their audiences.
Meanwhile, Reddit’s collectible avatars have achieved an impressive milestone, with over 20 million NFTs minted on the Polygon network. This milestone signifies the growing popularity and mainstream acceptance of NFTs as a form of digital expression and ownership.
In the anime world, the announcement of a new Bruce Lee project titled “House of Lee” has generated excitement, especially with hints of potential NFT integration. The involvement of Shockunit and Emily Yang, both known for their connection to NFT-based projects, raises curiosity about how NFTs will shape the anime and its fan experience.
Canadian artist Grimes’ success in the NFT space demonstrates the financial opportunities available to creators through the sale of digital assets. However, Grimes also voices concerns about the commercialization of NFTs and emphasizes the need for fair compensation for artists in this evolving market.
Former President Donald Trump’s cryptocurrency holdings as NFTs highlight the increasing involvement of influential figures in the NFT space, further legitimizing and diversifying the NFT ecosystem.
Lastly, CBS Studios’ application for “Star Trek Continuum” NFTs showcases the intersection of popular entertainment franchises and blockchain technology, offering fans new avenues to engage with their beloved fictional worlds.
These recent developments highlight the fast-paced evolution of the NFT space, with major brands, artists, and even political figures exploring the potential of NFTs for various purposes. As the NFT market continues to grow, it is crucial for stakeholders to address concerns and ensure the long-term viability and inclusivity of this exciting and transformative technology.