In the latest Nifty News, Coca-Cola has made a significant move into the world of nonfungible tokens (NFTs) by choosing the newly-launched Coinbase layer-2 network Base to deploy its Masterpiece NFT collection. This marks the iconic soft drink brand’s first foray into NFTs, with the collection featuring classic pieces like Edvard Munch’s “The Scream” alongside new works from emerging talents. In other news, Reddit’s collectible avatars on Polygon’s layer-2 network have reached a milestone of 20 million, with sales transactions exceeding $40 million. Additionally, a new anime project based on Bruce Lee has been announced, causing speculation about potential NFT elements within the project. Furthermore, musician Grimes revealed that she made more money selling NFTs than through her entire music career. These and other intriguing updates make up the latest Nifty News.
Coca-Cola gets Based
Coca-Cola, the world’s largest soft drinks brand, is expanding its involvement in the world of nonfungible tokens (NFTs) by choosing the newly-launched Coinbase layer-2 network Base to deploy its Masterpiece NFT collection. Coinbase announced the new Coca-Cola collection as part of its “Onchain Summer” event. The Masterpiece collection features classic pieces such as “The Scream” by Edvard Munch, as well as new works from emerging talents, all connected with the iconic Coca-Cola bottle. This move signals the increasing interest of consumer brands in the world of NFTs and their participation on the Base network.
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Reddit avatars reach 20M milestone
NFTs minted on the Polygon layer-2 network have reached a significant milestone on Reddit. The Reddit Collectible Avatars, spread over 16.3 million holders, have exceeded 20 million in number. According to Dune Analytics, the cumulative sales transaction volume of these avatars has surpassed $40 million. The most recent release, called “Retro Reimagined,” which launched on July 27, has contributed to this achievement. With the popularity of these avatars growing rapidly, the Polygon ecosystem is showing signs of continuous growth.
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New Bruce Lee anime has whiffs of NFTs
A new anime project based on the legendary martial artist Bruce Lee is generating excitement, with rumors of an NFT angle to it. The project, titled “House of Lee,” is set to be released in 2024 and is endorsed by Bruce Lee’s daughter, Shannon Lee, and the Bruce Lee Estate. The animation studio involved, Shockunit from China, is known for its NFT-based projects, and the animation artist, Emily Yang, has a successful background in NFT animation. The producer, Shibuya, has a crowdfunding platform that utilizes NFT sales. This project is expected to garner attention from both anime and NFT enthusiasts.
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Grimes makes it big with NFTs
Grimes, the Canadian musician and artist, has revealed that she has made more money selling NFTs than through her entire music career. During the 2021 bull market and NFT craze, Grimes sold her “War Nymph” NFTs on the Nifty marketplace, earning approximately $6 million in revenue. In an interview with Wired, Grimes expressed her belief in the transformative power of NFTs for compensating artists. She also expressed her disappointment in how quickly the NFT market became polluted by those solely focused on making money. However, she remains hopeful for the future of NFTs.
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Other Nifty news
In other news, former United States President Donald Trump holds assets worth $250,000 to $500,000 in a cryptocurrency wallet, according to a financial disclosure released in July. These assets are believed to be tied to a collection of self-styled NFTs he marketed after leaving the White House.
Additionally, CBS Studios has applied to use the name “Star Trek Continuum” for NFTs and digital collectibles. This collection will feature customizable starships from the popular science fiction universe. This move showcases the ongoing expansion of NFTs into various entertainment industries.
Overall, these developments demonstrate the growing influence and adoption of NFTs in mainstream culture. From established consumer brands like Coca-Cola to popular online platforms like Reddit, the NFT market continues to attract attention and investment. With the availability of innovative platforms like Base and the increasing involvement of artists and creators, the future of NFTs looks bright.