Was Selling Low Cost Carrier ‘GO’ BA’s Greatest Mistake?
In 1998, British Airways made a historic move by launching a low-cost carrier called Go, inspired by the success of EasyJet. However, the launch of Go was met with protest…
Was Selling Low Cost Carrier ‘GO’ BA’s Greatest Mistake?
In a historic move, British Airways made the decision to sell its low-cost carrier, Go, just 22 years ago. Inspired by the success of EasyJet, British Airways launched Go in…