Tesla has unveiled its updated Model 3 Highland, but rather than debuting it in the United States, the electric car company chose Norway as the location for the premiere. This marks the first time that Tesla has revealed a new vehicle outside of the US, highlighting the significance of the Model 3 as a key car for the company. The Model 3 was instrumental in establishing Tesla as a mainstream brand and has paved the way for its successful Model Y crossover. The Project Highland update includes a redesigned exterior, fully updated interior, and an improved sound system. The Model 3 Highland is set to be available in Norway starting at $38,385, with deliveries expected to begin in October 2023.
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Tesla Model 3 Highland unveiled in Norway instead of the United States
The Tesla Model 3 Highland has been rolled out, but it is yet to be made available in the United States. With this in mind, Tesla appears to have held a premiere for the updated all-electric sedan in Norway instead.
Tesla unveils new vehicle outside the United States for the first time
As noted in a report from TV 2 Norway, journalists from across the world were invited to Lillestrøm, a municipality in Viken county. The event was important, as it was the unveiling of a new and updated version of the Tesla Model 3, an upgrade internally dubbed as “Project Highland.”
Significance of Tesla Model 3 as an important car for the company
What’s quite interesting is that this seems to be the first time that Tesla has unveiled a new vehicle outside the United States. This is quite noteworthy since the Tesla Model 3 is definitely an incredibly important car for Tesla. The vehicle, after all, is a car that effectively made the company into a mainstream brand. It also paved the way for the Model Y crossover, the world’s best-selling vehicle today.
The Model 3 Highland premiere in Lillestrøm, Norway
As per photos and videos shared of the Model 3 Project Highland premiere, Julien Bilodeau, creative manager for design at Tesla, traveled to Norway to present the new vehicle. Several units appeared to be in the location, including the vehicle that was heavily featured in carwow’s Model 3 Highland walkthrough on YouTube.
Presence of journalists from around the world at the event
Journalists from across the world were invited to Lillestrøm, Norway, for the Tesla Model 3 Highland premiere. This indicates the global interest and significance of the new vehicle. It is uncommon for Tesla to unveil a new vehicle outside of the United States, further emphasizing the importance of this event.
Introduction of the new and updated version of Tesla Model 3
The Tesla Model 3 received a significant update with the Project Highland release. The exterior of the vehicle has been redesigned, featuring new headlights, tail lights, bumper, and wheels. Inside the car, there are notable changes such as ventilated front seats, a new steering wheel without stalks, and an 8” display for rear passengers. The sound system of the Model 3 has also been improved, with the vehicle now equipped with 17 speakers.
Insights from Julien Bilodeau, creative manager for design at Tesla
Julien Bilodeau, creative manager for design at Tesla, played a crucial role in the unveiling of the new Model 3 Highland. His presence at the event highlights the significance of the vehicle and the attention to detail in its design. Bilodeau’s expertise and insights provide valuable information to enthusiasts and potential customers, further building interest in the Tesla Model 3.
Discussion about presence of release candidate vehicles at the premiere
The Model 3 vehicles showcased at the Norway premiere appeared to be release candidates. This means that the actual production units that will be delivered to customers may have some slight changes compared to the vehicles seen at the event. Tesla often uses release candidate vehicles for testing purposes before finalizing the production versions.
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Overview of the Project Highland update for Tesla Model 3
The Project Highland update for the Tesla Model 3 includes significant enhancements to both the exterior and interior of the vehicle. The redesigned exterior features new headlights, tail lights, bumper, and wheels, giving the car a fresh and modern look. Inside, the updates include ventilated front seats, a new steering wheel design, and an 8” display for rear seat passengers. The sound system has also been improved, providing an enhanced audio experience with 17 speakers.
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The Tesla Model 3 Highland premiere in Norway demonstrates the company’s commitment to expanding its reach and showcasing its latest innovations to a global audience. With the Model 3 being a key vehicle for Tesla’s success, the Project Highland update further solidifies its position as a leader in the electric vehicle market. The event in Lillestrøm, Norway, brought together journalists from around the world to witness the unveiling of the new and updated Model 3. The presence of release candidate vehicles at the premiere adds to the excitement and anticipation surrounding the official production units. With Tesla’s continuous efforts to push boundaries and introduce new features, the Model 3 Highland is poised to meet the expectations of customers and enthusiasts alike.